A recent survey of 1,000 women conducted by a central London beauty salon suggests that we have entered an age of natural beauty. The survey showed that when choosing what to put on their skin, more than twice as many women say natural ingredients matter more to them than the brand of the product that they use.
Women are showing a greater awareness that products with a high chemical content will, in the long term, have highly detrimental effects on the appearance of their skin — creating the aging effects that they seek to combat in the first place.
Taking advantage of the fact that many women are becoming more aware of the harmful effects of chemical-based beauty products, an increasing number of beauty salons are offering natural alternatives, with low or zero chemical content that use the latest innovative nutraceutical compounds to accelerate and rejuvenate skin.
Initially popular with women with highly sensitive skin, herbal beauty salons are attracting women of all ages and skin types. Many provide a range of in-salon beauty treatments that are chemical free, but also sell a variety of natural hair and beauty products which enable their clients to maintain their beauty regime away from the salons in the comfort of their own homes.
Survey results showed that even during the economic downturn, women still want to look good and treat their skin kindly. But they are no longer being seduced by the big advertisers and are making conscious choices based on the natural quality of the product.
This sensitivity, shared around the globe, is getting stronger and stronger, with women showing concerns of toxic and unhealthy chemicals being used as ingredients in beauty products. This has lead to brands heavily revamping their product development in order to find more natural ingredients for their products.
As seen in Burlington County Woman and Camden County Woman