Education and Career Goals Among Top 10 New Year's Resolutions

FranklinCovey Co. released the results of its annual New Year’s Resolutions Survey, which polled more than 1,000 adult consumers throughout the United States.

The 2013 New Year’s Resolutions Survey found that respondents’ top four New Year’s resolutions remain the same as prior year: (1) become more physically fit; (2) improve one’s financial condition; (3) improve health; and (4) lose weight. However, two new resolutions broke into the top 10 list - becoming more educated and improve work habits/career situation. The education goal moved from 12th position in 2012 to 5th in 2013, and the work habit/career goal moved from 11th position in 2012 to 6th position. The renewed focus on education and career both signal that consumers may be feeling the economy is reviving sufficiently to invest in an education and venture out into the job market.

Top 10 New Year’s Resolutions for 2013
  1. Become more physically fit
  2. Improve financial condition
  3. Improve health 
  4. Lose weight 
  5. Read more/Become more educated (NEW)
  6. Improve work habits/career situation (NEW) 
  7. Travel more 
  8. Improve family relationships 
  9. Do more volunteer work 
  10. Change overall attitude/Be more positive
For the first time, the survey asked consumers to share the resolution abandoned first and pursued the longest. Interestingly, fitness and weight loss appeared on both lists:
  • Resolutions abandoned first
    –  Lose weight - 31% of those who made the resolution
    –  Travel — 26% of those who made the resolution
    –  Improve physical fitness - 20% of those who made the resolution

  • Resolutions pursued the longest
    –  Lose weight - 41% of those who made the resolution
    –  Improve physical fitness — 29% of those who made the resolution
    –  Improve financial situation - 16% of those who made the resolution
When asked to share methods most helpful to pursuing goals, the most frequently mentioned methods were: 
  • Sharing goals with friends and asking for their support - 41%
  • Tracking goals in a planner - 25%
  • Keeping a journal - 18%
As in the 2012 survey, respondents were asked to rate their overall satisfaction with life. Interestingly, that number increased modestly from 2012, up to 7.3 versus 7.0 in 2012 on a 10 point scale of 1 = Not At All Satisfied and 10 = Extremely Satisfied. 

Full survey results are available on

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